Performance Marketing
Run One Measured Campaign (Google, Meta, GA4)
By Day 5: Deliver a campaign plan with working tracking, a launch-ready account structure and an optimisation decision based on data.
Performance Marketing is a five-day live online WorkReady Capability Sprint for digital-marketing aspirants, D2C/SME marketers, founders, sales/marketing freshers. Days 1–4 are 90-minute sessions and Day 5 is a 2–3 hour Capability Showcase; the complete Sprint costs ₹2,000.
- ₹2,000
- Complete 5-day Sprint
- Days 1–4
- 90 min/day live
- Day 5
- 2–3 hr Capability Showcase
Paid professional capability development. Not a job or placement service.
At a glance
- Who it's for
- Digital-marketing aspirants, D2C/SME marketers, founders, sales/marketing freshers.
- Entry level
- None. Learners use a sandbox/demo account or their own small budget (optional, not required). Open — no readiness check before you join.
- Format
- Online · a focused five-day live online studio
- Duration and schedule
- Days 1–4 are 90-minute live sessions. Day 5 is an extended 2–3 hour Capability Showcase.
- What you produce
- Tracked campaign plan + optimisation report
- Fees
- ₹2,000 for the complete 5-day Sprint
- What it is not
- No guaranteed leads, sales or ROAS. Not Google/Meta certification preparation. Not a job or placement service. SkillsNCR does not guarantee employment, placement, salary or interview outcomes.
Campaigns are launched without conversion tracking, audience logic or a test plan, and reports show clicks rather than cost per qualified lead.
Plan, set up, measure and optimise one performance campaign with proper tracking — so spend can be tied to leads or sales.
Your five days, day by day
Days 1–4 are 90-minute live sessions. Day 5 is an extended 2–3 hour Capability Showcase. Open each day to see what you do and what you leave with.
Day 1Goal, funnel and economics90 min
- Business goal → conversion → target CPL/CPA from unit economics
- Audience and offer; landing-page check
You leave the day with: Campaign brief + target metrics
Day 2Tracking first90 min
- GA4 events and conversions; GTM basics; UTM conventions
- Test that a conversion actually fires
You leave the day with: Tracking plan + verification screenshots
Day 3Build the campaigns90 min
- Search: keyword themes, match types, negatives, RSA copy
- Meta: audiences, creative angles, placements
- Budget and bidding choices
You leave the day with: Campaign structure ready to launch
Day 4Read data and optimise90 min
- Analyse supplied performance data: search terms, CTR, CVR, CPL, frequency
- Decide pause/scale/test; write the optimisation log
- Human review and revision
You leave the day with: Optimisation report v2
Day 5Capability Showcase2–3 hr
Changed-case challenge: Reviewer changes the budget or reveals poor lead quality from the CRM
- Present plan, tracking and optimisation logic
- Learner re-plans targeting and measurement
You leave the day with: Final proof pack, submitted after the changed-case challenge
Tools you work with
- Google Ads (search)
- Meta Ads Manager
- GA4
- Google Tag Manager
- Looker Studio
- Supplied campaign performance dataset
Tool names describe what is used in the Sprint. No vendor endorsement, certification or licence is implied.
Tracked campaign plan + optimisation report
This is the work you explain, question and adapt in the Day 5 Capability Showcase.
Your proof pack
- 01Campaign brief
- 02Tracking plan with verification
- 03Account structure
- 04Ad copy/creative briefs
- 05Optimisation report
- 06Day 5 re-plan
What a reviewer checks
- Conversion tracking verified
- Targets derived from economics
- Optimisation decisions tied to data
- Lead quality considered, not just volume
Your work has to survive a changed case.
On Day 5 you present the work, explain key decisions, identify limitations and respond when part of the case changes. The final proof pack is submitted after that challenge.
- Present
Walk the reviewer through the work and the decisions behind it.
- Question
Answer challenges on evidence, assumptions and risk.
- Adapt
Reviewer changes the budget or reveals poor lead quality from the CRM
- Defend
Submit the final proof pack and explain what changed and why.
₹2,000for the complete 5-day Capability Sprint
- Days 1–4
- Live Sprint sessions · 90 minutes/day
- Day 5
- Extended Capability Showcase · 2–3 hours
Paid professional capability development. Not a job or placement service.
Included in the Sprint
- An applied professional case
- Human review and feedback
- Revision after feedback
- A Day 5 changed-case challenge
- A final proof pack: Tracked campaign plan + optimisation report
Questions worth asking.
Is a Capability Sprint just a short course?
No. It is a focused live capability studio built around doing one bounded kind of professional work, receiving feedback, revising it and demonstrating what you can do.
Will this make me a performance marketer?
No. The Sprint builds one bounded capability: deliver a campaign plan with working tracking, a launch-ready account structure and an optimisation decision based on data. No guaranteed leads, sales or ROAS. Not Google/Meta certification preparation. SkillsNCR does not promise a role, job or placement.
Do I need prior experience?
No readiness check is needed. Prerequisite: None. Learners use a sandbox/demo account or their own small budget (optional, not required).
What will I produce?
Campaign brief, Tracking plan with verification, Account structure, Ad copy/creative briefs, Optimisation report, Day 5 re-plan.
What does a Sprint cost?
₹2,000 for the complete five-day Sprint.
How long is it?
Days 1–4 are 90-minute live sessions. Day 5 is an extended 2–3 hour Capability Showcase.
When is the next cohort?
This Sprint is opening soon. It opens once enough learners join the waitlist — join it on WhatsApp and you will hear when a cohort is confirmed.
Can I join only one Sprint?
Yes. Each Sprint is designed to provide standalone value.
Does this guarantee a job or placement?
No. WorkReady is paid professional capability development, not a job or placement service. SkillsNCR does not guarantee employment, placement, salary or interview outcomes.
Join the waitlist for Performance Marketing.
Paid professional capability development. Not a job or placement service.